Why We Don’t Store Your Photos
You know the feeling. You are sitting in a café, waiting for your app match to arrive. You glance through their profile photos one more time: the smile, the perfect light, the carefully chosen angle from what turns out to be five years and fifteen kilos ago. The door opens. Someone walks in who only vaguely resembles the person in the pictures. This is not her. This is not him. You feel deceived. The rest of the date becomes a polite, awkward attempt to get to the end of the evening. Another “wasted evening”.
This phenomenon has a name: “catfishing” — at least in its milder form — and it is one of the main reasons trust in online dating is so low. At Set and Love, we did not try to “fix” it. We decided to remove it entirely.
Why Do People Misrepresent Themselves? Does the System Push Them to Do It?
Let us be honest. It is not that 99% of people are pathological liars. The problem lies in the system. Today’s apps work like a marketplace. You are just another photo in a catalog. You have half a second to “win” against 1,000 other profiles.
A man who is 169 cm tall knows he will be filtered out, so he writes 175 cm. A woman who wears XL, is beautiful, and has a wonderful personality knows she will be “swiped left”, so she uses only carefully selected face photos from five years ago.
A system built around swiping encourages dishonesty. It rewards surface-level appeal and punishes authenticity. The result? A total collapse of trust. Every match becomes a gamble. Every date becomes a risk that you are meeting someone who sold you a polished fiction.
Our Radical Solution: No Photos
Yes, you read that correctly. We asked ourselves one simple question: what if we remove the cause of the problem? What if we ban profile photos from the matching process entirely? Does that sound radical? Only until you realize we replaced a broken system with something far more intelligent.
Instead of unreliable photos, we use two powerful indicators calculated by our Love Assistant:
1. Vibe Score (psychological compatibility): This is where 90% of the magic happens. It is based on your interview and measures how well you align in values, energy, and the way you handle conflict.
2. Look Score (physical compatibility): This is our breakthrough and our answer to catfishing.
How Does “Look Score” Work, and Why Is It Fairer Than a Photo?
Instead of a photo, we ask you for an honest interview. It has two parts:
Phase 1: Facts (your profile). In a private one-to-one conversation, your Love Assistant asks you directly about the basics: your height, how you would best describe your body type, your hair color, and your eye color. These are your facts.
Phase 2: Preferences (your ideal). Then your Love Assistant asks a brilliantly simple question: what does your ideal partner look like, and which traits matter most to you versus those that are simply nice to have?
Truth Instead of Disappointment
Your Love Assistant takes that information and does something truly powerful with it. It compares Anna’s “facts” with Adam’s “preferences”. When it finds an exceptional psychological match, you receive a notification with a clear Vibe Score (for example, 99%) and Look Score (for example, 40%). This is the end of guesswork and the end of deception. The end of “wasted evenings”.
We give you the truth. We tell you clearly: “Your souls are deeply aligned, but physically this may not be exactly what you are looking for. The decision is yours.”
You can decline that match without wasting three hours in a café. Or you can think: “You know what? A 99% Vibe Score is worth a conversation. Maybe my preferences are not as rigid as I thought.” We prefer honesty backed by data over beauty built on a filter.
